“When one song crosses three languages and still feels like your own” Armaan Malik’s Love Candy for All
Picture this: you’re scrolling through your playlist late at night, headphones in, searching for something new. Suddenly, a track with a pulsing beat and a voice that cuts straight through the noise lands in your queue. You don’t even speak the language it’s in — but it doesn’t matter. You’re hooked. That’s the power of Armaan Malik’s Vibe Undi, a song that’s quickly proving music doesn’t need subtitles to be felt.
A cross-language hit breaking charts
Originally released in Telugu, Vibe Undi is no longer just a regional hit — it’s become a cultural bridge. Armaan didn’t stop with one version; he dropped the track in Hindi and Kannada too, making sure the song traveled beyond linguistic borders. And the numbers tell the story:
- #16 on the Global Daily Top Music Videos chart
- #21 on the Global Weekly Top Music Videos chart
- #5 on both the India Daily and India Weekly Top Music Videos
For context, these aren’t just local successes. To be ranking globally alongside powerhouse acts from the West is a testament to how Indian pop is moving beyond niche, into mainstream international attention.
Why this moment matters for Indian music
Streaming platforms like YouTube and Spotify have reshaped how songs travel. In 2024, Indian music exports grew nearly 30%, driven by multilingual releases and crossovers (IFPI Global Music Report). Armaan’s move to record Vibe Undi in multiple languages isn’t just clever marketing — it’s a blueprint for how Indian artists can connect with audiences from Bengaluru to Berlin.
There’s also a cultural resonance here. India has always been a mosaic of languages and sounds. When a song like Vibe Undi flows seamlessly between Telugu, Hindi, and Kannada, it mirrors the way millions of young Indians already consume culture: fluid, borderless, and global.
“Music becomes unstoppable when it stops belonging to one language.”
Local heartbeat, global reach
In India, the response has been electric. Whether you’re in a Hyderabad café or catching a late-night drive through Mumbai traffic, Vibe Undi is in the air. The Telugu version has especially struck a chord in the South, where fans have celebrated the track as both homegrown and world-class. Meanwhile, Hindi-speaking audiences are vibing just as hard, proving the song’s universal groove.
This is part of a bigger trend we’re watching across Asia — from K-pop to Tamil indie — where artists lean into authenticity but package it in a way that the world can dance to.
The storytelling inside Vibe Undi
Part of what makes Armaan Malik stand out is his ability to fuse old-school melody sensibilities with sleek, contemporary production. Vibe Undi isn’t just about catchy beats; it’s layered with emotion, the kind that makes you replay it for the 12th time because it scratches both the heart and the body.
There’s also a confidence in how the visuals complement the track. The music video — stylish, fast-cut, and drenched in neon energy — isn’t trying to imitate Western aesthetics. It feels proudly Indian while being globally consumable.
What this means for tomorrow
If this is the present, the future looks even more interesting. Imagine more Indian artists following Armaan’s lead — releasing trilingual or quadrilingual tracks as the norm, not the exception. Imagine Indian pop carving out its own space on global charts, shoulder to shoulder with Latin pop and Afrobeat. That’s not fantasy; that’s the trajectory.
And with a fanbase that spans continents, Armaan Malik is showing how one artist can become the face of this shift. Vibe Undi isn’t just a chart number — it’s a signal flare for where Indian pop is heading.
“Vibe Undi is more than a song; it’s proof that Indian pop can speak many languages and still sound like one heartbeat“
